"West Walls Brewing Co. is a revival of Carlisle's beloved Twisted Wheel building, transforming a historic venue into a vibrant hub for craft beer lovers, it's more than a brewery, it's a community hub."
Key Deliverables
1) Illustration Artwork for Birthday Beer Can (120mm (h)x 205mm (w))
2) Keg Badge (81mm)
Secondary Deliverables
1) Promotional Poster
2) Special Edition 1st Birthday T-Shirts
3) Complementary Marketing Assets:
Design Requirements:
1) Cohesive Visual Identity:
Ensure all design elements are unified and consistent across all materials, reflecting the celebratory atmosphere and unique personality of West Walls Brewing Co.
2) Distinctive and Memorable:
Create visually striking artwork that clearly commemorates the significance of West Walls' first anniversary, making a memorable impression.
3) Brand Consistency:
Incorporate and respect existing brand assets, including the brewery logo and established colour palettes, while allowing forcelebratory creativity.
4) Versatility:
Ensure designs translate effectively across multiple media, including print (posters, cans, badges) and digital platforms (social media, digital signage).
Key Deliverables
1) Illustration Artwork for Birthday Beer Can (120mm (h)x 205mm (w))
2) Keg Badge (81mm)
Secondary Deliverables
1) Promotional Poster
2) Special Edition 1st Birthday T-Shirts
3) Complementary Marketing Assets:
- Social media graphics (posts and stories)
- Event schedule visuals
- Digital signage for in-house screens
Design Requirements:
1) Cohesive Visual Identity:
Ensure all design elements are unified and consistent across all materials, reflecting the celebratory atmosphere and unique personality of West Walls Brewing Co.
2) Distinctive and Memorable:
Create visually striking artwork that clearly commemorates the significance of West Walls' first anniversary, making a memorable impression.
3) Brand Consistency:
Incorporate and respect existing brand assets, including the brewery logo and established colour palettes, while allowing forcelebratory creativity.
4) Versatility:
Ensure designs translate effectively across multiple media, including print (posters, cans, badges) and digital platforms (social media, digital signage).
Research
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Yvan Duque
Ideas
Beer can design
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Flat colours and shapes - castle wall throughout the day - morning, noon, evening, night
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Pop of colour (is it out of place?) - rearranging typography
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Abstract patterns - party - confetti etc.
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Integrate the castle walls more!!
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Party vibes
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Balloons and abstract lines - less is more
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Funky lil mascot - party hat!!
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Keg badge
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Beer can design + keg badge
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Post Thursday crit
Development
Artist: René Gruau
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Keg Badges
Alternate character design
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Focus more on WESTWALLS
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Night sky? - constellations mimic logo(?)
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Sizing and opacity changes
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Design 1
Beer can and packaging
Keg Badges
(re-designed to closely follow the can designs)
Extras
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Post Thursday crit 2
Finding the grain of sand - where is the narrative, the inspiration???
The Child Ballads
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- The Child Ballads are 305 traditional folk songs from around the British Isles
- Collected and anthologised by Francis James Child.
- 13th-19th century.
The Child Ballads: 17, Hind Horn
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Too contemporary - feels distant from source material.
The Child Ballads: 48, Young Andrew
Design 2
The Child Ballads: 19, King Orfeo
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Design 3 (scrapped)
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With castle wall in background
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Clean version
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Friday Workshop
Sun-hats for cats - SUNSHINE FELINE
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